Op-Ed: How SMS Drives Engagement

The following is a guest contributed post from Gillian Hughes, VP of Corporate Sales at Veoo With today’s ‘there’s an app for that’ culture, it’s sometimes easy to see how SMS, or as it’s more commonly known, the text message, gets overlooked. A veteran of the mobile...

Boost Conversions with SMS Messaging

Many restaurant chains rely on SMS (text) messaging to entice customers. The text messages typically include a link to a special graphic, accompanied by textual content and a special code. And it works. Ecommerce sites can also benefit greatly from this instant method...

Op-Ed: What Can Retailers Learn from Pokémon Go?

The following is a guest contributed post from Gillian Hughes, VP of Corporate Sales at Veoo I wonder if you are as staggered as I am at the recent furor around Nintendo’s new mobile game, called Pokémon Go. With the Pokémon franchise having already dominated the...

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