The E-mail And SMS Marketing Juggernaut

Walter Penfold, Managing Director of SaaS marketing automation platform Everlytic, has been announced as one of the speakers at the  Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 Feb. He shares his insights on e-mail and SMS...

Spam leaves a bitter taste

TPG Internet Pty Limited (TPG) has been fined $360,000 by the Australian Communications and Media Authority for not unsubscribing customers who requested to stop receiving marketing messages and therefore breaching the Spam Act 2003 (Cth) (the Act). ACMA chair Nerida...

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