Nearly two-thirds of the major countries has a smartphone, and over 90% of us have it within arm’s reach 24 hours a day. Having a smartphone means consumers have instant access to content. In fact, more people access content through a mobile device than a desktop computer, and when they do, they are 4x more engaged than those surfing the web through a browser. Clearly, mobile marketing should be a top priority for businesses.
http://www.military-technologies.net/2017/11/16/in-depth-assessment-of-sms-marketing-software-which-has-sanctioning-technologies-key-trends-market-drivers-challenges-standardization-regulative-landscape-preparation-models-operator-case-studie/
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