Top 3 SMS Marketing Considerations

Business owners, marketers, and salespeople are continually on the lookout for more effective and efficient ways to market their business to gain exposure, signups, or sales. They are always looking for ways to improve response and get a higher return on your...

Using common short codes for mobile app marketing

We recently spoke with Cliff Holsenbeck, the Director of Product Management and Common Short Code Registry at iconectiv, to tell us more about the trend and what it means for the mobile advertising industry ADM: Text messaging marketing seems old-school compared to...

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