A New York City-based startup, led by the co-founders of Twitter-acquired in-app ad retargeter TapCommerce, is out today with a new mobile messaging platform.
The company, Attentive, has had its platform in the field for the last eight months, during which time it has been employed by more than four dozen client companies, including Boxed, AMOREPACIFIC and Bliss. Today, the company is announcing the platform, as well as announcing that it has acquired $13 million in Series A funding.
The platform is targeted at e-commerce and retail brands, and it supports SMS and MMS messages for targeted promotions, retargeting, customer service, transactions (i.e., purchases made via text messaging) or retention.
The messaging, which is permission-based, can include text, links, animated GIFs, videos or a templated survey. Customer replies can be pushed to customer service platforms Kustomer or Zendesk for further interaction.
One-to-one messaging
Article source: https://martechtoday.com/led-tapcommerce-founders-startup-attentive-launches-smsmms-marketing-platform-210877
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