The Missed Opportunity of Text Message Marketing

When was the last time you received a marketing email but didn’t open it? Probably very recently because the average email open rate is 25%. In contrast, when was the last time you received a marketing text message (SMS) but didn’t open it? Chances are you can’t...

4 Tips to Maximize Your Mobile Marketing ROI

Mobile marketing is fast emerging as the most powerful way to reach the always-on-the-go consumer. Companies need a strong mobile marketing strategy to execute profitable and productive mobile campaigns. Here are four sure-fire ways to boost the ROI of your mobile...

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