When was the last time you received a marketing email but didn’t open it? Probably very recently because the average email open rate is 25%. In contrast, when was the last time you received a marketing text message (SMS) but didn’t open it? Chances are you can’t remember as text message marketing boasts a 98% open rate.
In addition, 90% of text messages received are read within three minutes of being delivered, and 95% of adults globally own a mobile phone (smartphone and traditional handsets). Put all these statistics together and they reveal that text messaging has the greatest reach of all communication channels.
Multiple arrows
There’s something about receiving a text message that creates a sense of urgency that drives people to read it straight away. This sense of urgency is not mirrored in any other inbound marketing channel, and certainly not in email, which is arguably the closest relative to text
Article source: https://performancein.com/news/2018/07/18/missed-opportunity-text-message-marketing/
Recent Comments