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Ardian has acquired a minority stake in Sarbacane Software, an email and digital marketing software publisher for small businesses in France and Europe. No financial terms were disclosed. PRESS RELEASE Paris, July 4, 2017 – Ardian, the independent private investment...

Marketer or non-marketer, everybody knows that every person differs from the other in terms of likes and dislikes in just about everything. Similar is the case with the digital content marketing. You may think that you can use a single approach to reach them all, but...

In an exciting new development for those interested in mobile-first technology, leading communication provider ShoreTel recently announced that it had become a Google Cloud Platform Technology Partner. This coveted partnership has led to brand-new opportunities for...

Shutterstock According to recent estimates from eMarketer, approximately 75% of 12- to 17-year-olds in the U.S. own a smartphone. Another survey by Flagship Research puts the number at 87% for 14- to 18-year-olds. It should come as no surprise that in this digital...

Ardian has acquired a minority stake in Sarbacane Software, an email and digital marketing software publisher for small businesses in France and Europe. No financial terms were disclosed. PRESS RELEASE Paris, July 4, 2017 – Ardian, the independent private investment...

India’s SBI is offering Rs. 1,500 cashback if you use one of its debit or credit cards to purchase a OnePlus 5 through today. Thing is, OnePlus decided to help itself to a little bit extra marketing that may backfire on them. The company posted a tweet proclaiming the...

Sarbacane Software, a Hem, near Lille-based provider of email and digital marketing software for small businesses in France and Europe, received a minority investment from Ardian. The amount of the deal was not disclosed. The company intends to use the funds to...

Nielsen conducted surveys in August and September, 2011 of 28,000 consumers across 56 countries, which aimed to gauge customer perceptions of 19 advertising formats. The resulting report is the new Nielsen Global Trust in Advertising Survey. Overall, 92 percent of...

“Get 13.12 lakhs on maturity by investing just Rs. 2,850 per month and save tax under 80C. TC apply. To know more, SMS XXX to XXXX” – so read a recent SMS marketing a Life Insurance product by a top insurer. Of course, there are multiple variants of...

People-based marketing is grounded in the ability to really know the person to whom you are marketing. It’s not a new concept. From its earliest days with the postal service through its evolution into telemarketing, email, SMS and push, it has evolved. Now, marketers...

Chipotle’s app gives customers the ability to order so they don’t have to wait in line. Apps for ride-sharing services such as Uber and Lyft, of course, let people arrange rides whenever they want. Uber’s whole business model is based on an app. For the vast majority...

37.2 million UK consumers have opted to use SMS and mobile communications as their preferred choice for receiving notifications from businesses, yet only 50% of businesses surveyed are currently using SMS as part of their marketing strategies. So finds a white paper –...

WELCOME: Philani Maswati Chairman Lutfo Dlamini meeting Technosol Executive Director Johannes Ntshalintshali while Brand and Marketing Executive Temaswati Dlamini and Biggest Braai Ambassadors Gcebile Mvubu with Linda Dlamini look on during the sponsorshi It’s...

We live in an age where most messages (email and phone calls) are routinely screened and ignored by consumers. According to Mobile Marketing Watch however, text messages enjoy an almost 100 % open rate, creating an opportunity for high-level revenue generation. SMS...

With a whopping 75 percent of all customers wanting to receive offers via SMS, it really doesn’t take a genius to know what you should be doing – sending your customers a text message of course. And with more and more restaurants popping up every day, it’s more...

Marquis Software Solutions, a portfolio company of Falfurrias Capital Partners, has acquired Draper, Utah-based DocuMatix, a provider of email marketing solutions used by credit unions and banks. PRESS RELEASE PLANO, Texas and DRAPER, Utah – Marquis Software Solutions...

1. Attractive SMS campaignsUnless you want to overload your audience with tons of messages, you will have to limit your message to the 160 characters of one SMS. This means you have to find a creative use for the limited space to bring your message across. Make your...