Tech Tools! Franchisees turn to digital post-Covid

After a year where technology saved-or at least salvaged-the day-to-day for many franchises, savvy operators are shifting their attention beyond stopgap measures to optimize innovation and shape their future success. Along with off-premise, the digital marketing space...

‘Text’ marketing is an effective tool for SMEs

Representative image | Source: Pixabay Most people spend hours on mobile phones and handheld devices today. Smartphones are used for watching movies to sending clips and pictures on a real-time basis. In addition typing out messages is something we all do irrespective...

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