After a year where technology saved-or at least salvaged-the day-to-day for many franchises, savvy operators are shifting their attention beyond stopgap measures to optimize innovation and shape their future success. Along with off-premise, the digital marketing space has exploded in franchising with tools, techniques, and strategies now a requirement to meet today’s customers in every way they have come to expect during and post-pandemic.
The pandemic has fast-tracked the rollout of technology adoption in franchising at lightning speed. While the dust of recovery is far from settled, multi-unit franchisees in every retail, restaurant, and service sector are embracing technology’s power to harness everything from cloud computing and artificial intelligence to many types of automation to create efficiencies and boost profits.
Dog Haus multi-unit franchisee Faizan Khan sees tech-driven possibilities for his gourmet hot dog shops everywhere he looks. “I try to
Article source: https://www.franchising.com/articles/tech_tools_franchisees_turn_to_digital_postcovid.html
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