Why SMS Marketing Makes Sense for DTC Brands

The humble text message has come a long way from the first “Merry Christmas” message sent in December of 1992. Today, there are about 6 billion SMS messages sent every day in the United States, and over 2.2 trillion are sent each year. SMS (short message service)...

How Email Marketing Will Evolve in the Next 5 Years

Ever since the first email blast was sent in 1978, email marketing has been evolving to keep up with changing customer expectations and technological developments.  With a tool that enables us to reach millions of potential customers with the click of a button, it’s...

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