Orchids and Onions – Reddy tells it like it is

Ad agencies often shy away from political work. It’s risky – even though it may pay well – because your current and future clients might assume your work for a political party means support for that party. In that respect, political campaigns are a lot different from...

At Louis Vuitton, Marketing Is a Four-Letter Word

Louis Vuitton CEO Michael Burke presented his company’s latest sales pitch yesterday at the airport. No, it wasn’t due to a dire TSA misunderstanding or catastrophic flight delays. It was by choice—a choice he made with Vuitton’s womenswear artistic director Nicolas...

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