Ad agencies often shy away from political work. It’s risky – even though it may pay well – because your current and future clients might assume your work for a political party means support for that party. In that respect, political campaigns are a lot different from normal marketing.
But when an advertising, marketing and design agency decides to stick its head above the parapet and make pro bono ads in the political space, it’s either a brave, or a foolhardy, step.
We first saw the gut punch print ads a few weeks ago and we agreed to run them, although we weren’t sure who was behind them.
The first set the tone for the other two, quoting the deputy chief executive of a non-government organisation as saying: “We would have all the intellectuals strung up, and the professors three feet higher than the rest; they would be left hanging from
Article source: https://citizen.co.za/news/opinion/opinion-columns/2129186/orchids-and-onions-reddy-tells-it-like-it-is/
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