How to Use Group Texting for Your Small Business

Text message marketing is one of the more effective ways for small businesses to reach a targeted audience of interested consumers. It is also referred to as short message service (SMS) or Group Texting, and it stands as one of the most cost-efficient ways for a small...

What to do when SMS spammers won’t stop

If you reply STOP to an SMS marketing message, but the company continues to spam you and they are a member of WASPA, you should lay a complaint. Speaking at a media event in Johannesburg, the industry association said it investigates complaints like these and...

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