by | Dec 23, 2017 | SMS Marketing |
Brief: Apple’s latest version of its mobile operating system, iOS 11.2, has a bug that disables hyperlinks in text messages that use the dollar sign (“$”). That means any text-messaging campaign that tries to drive a direct response will not be clickable, as Derek...
by | Dec 22, 2017 | SMS Marketing |
We see SMS as the largest social platform in the world. Other platforms, such as Twitter, Instagram, and Facebook, do not charge companies to reach their followers – loyal customers – but rather, only charge to reach new customers. We are shifting SMS in the cannabis...
by | Dec 22, 2017 | SMS Marketing |
In 2017, the predictive ability of artificial intelligence (AI) powered many new tools and platforms. So what does 2018 have in store for AI? I asked some marketers to find out. Speak up, Alexa Gregg Johnson, CEO of Invoca, a call tracking and analytics service, says...
by | Dec 21, 2017 | SMS Marketing |
TPG Internet Pty Ltd has paid a $360,000 fine for breaching Australia’s Spam Act 2003 (Spam Act) by continuing to send commercial electronic messages to customers who had unsubscribed from receiving such messages. The fine was issued by the Australian...
by | Dec 20, 2017 | SMS Marketing |
Global Enterprise A2P SMS Market Likely to Touch US$ 50,523.8 Mn by 2027Global Enterprise A2P SMS market is anticipated to grow from US$ 28,378.9 Mn in 2017 to US$ 50,523.8 Mn by 2027, expanding at a CAGR of 5.9% in terms of revenue during the forecast period...
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