In 2017, the predictive ability of artificial intelligence (AI) powered many new tools and platforms. So what does 2018 have in store for AI? I asked some marketers to find out.
Speak up, Alexa
Gregg Johnson, CEO of Invoca, a call tracking and analytics service, says that 2018 will be “the year the voice trend becomes undeniable.”
“As people increasingly trade typing for talking, we’ll see more companies invest in developing for voice interfaces,” Johnson said. “Most focus on Amazon’s Alexa due to its head start in the consumer marketplace. And like the first iPhone opened up new possibilities for mobile beyond anyone’s imagination, voice platforms present a similar opportunity for brands. I expect marketers will be looking to incorporate voice into their overall customer experience, and by the end of next year, all of the major marketing technology platforms to
Article source: https://martechtoday.com/future-artificial-intelligence-208574
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