5 Tips To Optimize Your Email Marketing

by Jess Nelson, 5 hours ago Email marketing is the most widely deployed marketing channel according to new research from the Relevancy Group, but email marketers can still optimize their performance with better data-driven segmentation. In its report, the Relevancy...

Email in China: Just How Healthy Is It?

by Ray Schultz, 6 hours ago Email marketing in China may not be as robust as it looks. Webpower released a survey this week showing companies sent 11.9 billion emails to Chinese domains in 2016, and 2.6 billion to foreign domains—impressive numbers, right? But these...

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