5 Tips To Optimize Your Email Marketing

• by Jess Nelson,

  5 hours ago

Email marketing is the most widely
deployed marketing channel according to new research from the Relevancy Group,
but email marketers can still optimize their performance with better data-driven segmentation.

In its report, the Relevancy Group outlined five tips to up email marketing performance in
2017:

1. Leverage Identity Management
2. Adopt Segmentation and Real-Time Data
3. Utilize Dynamic Content
4. Design With Mobile In Mind
5. Institutionalize
   Testing

Two-thirds of 500 marketing executives polled by the research firm said their company utilizes email

Article source: https://www.mediapost.com/publications/article/299233/5-tips-to-optimize-your-email-marketing.html