Building Your Brand Over an SMS

Marketers may wonder if in the age of instant-messaging apps and social media boom is SMS still alive? The ever expanding surge in the smartphone penetration and in the scenario where data has become a key, it naturally raises a question mark on the longevity of the...

Salesforce buys mobile messaging app HeyWire

With a focus on customer service and communication, Salesforce made its eighth acquisition this year, buying Boston-based HeyWire Inc. for an undisclosed amount. HeyWire, a mobile messaging app built on the Salesforce platform that allows companies to interact with...

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