Three-quarters of retailers in India plan to increase investment in social media promotions and advertising, according to a May 2016 survey from the Retailers Association of India (RAI) and Octane Research. The increased social media investment, which will occur during fiscal 2016 (in India, from April 1, 2016 to March 31, 2017), is much more targeted for bigger budgets than any other digital tactic.
While about 50% of retailers surveyed plan to increase investment in banner ads, pay-per-click campaigns and search marketing, other tactics are less likely to see increased investment across the board.
For instance, just 35% plan to invest more in email marketing, and only 27% say the same about SMS marketing.
That could be because—for some respondents, at least—digital marketing efforts don’t translate to that much in
Article source: https://www.emarketer.com/Article/Social-Media-Advertising-See-Boost-Retailers-India/1014478
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