TORONTO — Canadian singer Jessie Reyez sings about her dreams of rising to the upper ranks of music and YouTube hopes its new marketing campaign will play a role getting her there.
The streaming video giant says it’s picked the Juno Award-winning singer as its inaugural YouTube Artist on the Rise, a multi-platform publicity push that launches Friday.
The new monthly program selects a musician YouTube deems “up-and-coming” and puts a massive promotional thrust behind them. It’s an effort by YouTube to catch the wave of new acts and help build further momentum behind them in the increasingly cluttered world of streaming music.
Toronto-raised Reyez is considered one of the rising stars of Canada’s music industry. Her single “Figures” climbed the country’s pop music charts last year and she’s worked alongside big names such as Calvin Harris and Eminem.
But getting placed on a YouTube pedestal is almost certain to skyrocket awareness for her
Article source: https://www.ctvnews.ca/entertainment/youtube-picks-canadian-jessie-reyez-to-launch-new-marketing-blitz-platform-1.3935392
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