In its latest funding round, e-commerce marketing platform Yotpo raised $230 million from investors, its largest investment round to date. This has resulted in a total company valuation of $1.4 billion, which earns Yotpo unicorn status and enables the company to launch a comprehensive expansion plan.
With this new funding, Yotpo has outlined several areas of investment within the business that will address brands’ growing need for e-commerce support. The platform provides marketing services to brands, particularly those centered around SMS marketing, loyalty programs and reviews. The expansion plans include integrating those programs more substantially so that customers can gain a more cohesive view of their marketing efforts.
The company’s current client list includes brands such as Steve Madden, Patagonia, Rebecca Minkoff and Gymshark, among others.
Yotpo said it will enhance its product synergies and remove silos between its tools. While collecting data and running analysis can provide interesting information, this is only
Article source: https://wwd.com/business-news/business-features/yotpo-funding-1234782975/
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