Yotpo, a leading eCommerce and content marketing platform that helps retail brands generate online revenue growth, announced the closure of a $230 million Series F funding round on Thursday, at a valuation of $1.4 billion. The round was led by Bessemer Venture Partners BVP), an existing investor, and NY-based fund Tiger Global.
Existing investors Claltech Investment, Coin Ventures, Hanaco, Vertex Ventures, and Vintage Investment Partners, also participated in the round.
Founded in 2011, Yotpo works with brands such as Patagonia, Steve Madden, and GoPro to collect customer-generated content including reviews, ratings, photos, and QA to build brand awareness, better customer experiences, and strong brand-customer relationships.
Yotpo’s platform provides marketers with a unique set of customer behavior data and predictive analytics, and integrates with other tools such as Shopify, and Salesforce. In recent years, Yotpo added loyalty, referrals, and SMS marketing to its offerings through a series of acquisitions (Swell Rewards in
Article source: https://nocamels.com/2021/03/yotpo-230m-1-4b-valuation-marketing-tech/
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