Yotpo has announced a partnership with Bazaarvoice to enable customers to syndicate product reviews and visual user-generated content. Yotpo’s eCommerce marketing platform offers solutions for customer reviews, visual marketing, loyalty, and referrals.
Yotpo’s data-driven eCommerce marketing platform combined with the broad reach of the Bazaarvoice Network demonstrates the value of Yotpo’s solution. With this agreement, eCommerce marketers can continue to leverage Yotpo’s end-to-end platform to grow their direct-to-consumer (D2C) channel. They can continue accelerating third-party sales in parallel by syndicating customer reviews, ratings, and visual content to the network’s 1,900 global retail sites.
The power of user-generated content
Businesses increasingly understand the unparalleled value of user-generated content across channels. Consumers are no longer single-channel shoppers. Instead, they’re discovering products everywhere: social media, search, brand websites, retailers, out-of-home, and more. Furthermore, customers are expecting to see social proof wherever and
Article source: https://www.enterprisetimes.co.uk/2020/02/28/yotpo-partnership-with-bazaarvoice-to-introduce-retail-syndication/
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