MENLO PARK, CA–(Marketwired – April 21, 2016) – Today Yiftee launched “Text-a-Gift,” a new marketing service that builds on the award winning Yiftee eGift Card. By using this new SMS marketing tool, businesses can now connect with customers, track promotional efforts and know exactly how effective their advertising methods are at driving customers in store. Merchants have used Text-A-Gift to quickly build SMS lists and instantly reward new and existing customers who text in to receive promotions and news.
SMS text marketing has recently gained in popularity among top brands, due to open rates of 80% and higher. Yiftee’s Text-a-Gift is unique in many ways: gift recipients get reminders to redeem their gifts, driving higher in-store traffic than others that are quickly forgotten. With Yiftee, merchants have visibility into gift open rates and redemption rates by store, and confidence that gift codes cannot be abused on
Article source: http://www.marketwired.com/press-release/yiftee-launches-text-a-gift-enables-retailers-restaurants-engage-with-customers-2117200.htm
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