In all honesty, the situation of modern marketing is ironically amusing.
In a world where it’s easier than ever to communicate with each other, it feels like connecting is harder than ever. That’s why you can see businesses doing everything they can to grab the attention of their target audience.
The result is what you see every time you browse the internet: countless ads, overwhelming campaigns, and a plethora of new experimental tactics. Little do these businesses know: the quickest way to reach their customers has always been right under their noses.
Are you curious about the magical solution as well? As it turns out, it’s none other than the 20+-year-old SMS marketing.
Wait, what? Let’s go over everything from the start.
Why People Think SMS is Dead
When SMS was first introduced, it took