Survey highlights include:
- Discovery: When asked where they found a new brand or product, 60% say smartphones, compared to 30% in a retail store.
- Method: 53% are purchasing digitally, with smartphone purchases leading in-store purchases 38% to 33% respectively. 63% plan to do most of their holiday shopping online this year. When it comes to Black Friday, 40% say they’re only interested in the shopping event if they can shop online.
- Reasons for Purchase: 47% say it was a brand’s competitive prices that were important to them, followed by fast, free shipping motivating 30% of shoppers. A majority 61% of consumers admit to adding products to their shopping cart to hit a free shipping minimum.
- Timing: By the time Black Friday rolls around 58% will have already started their holiday shopping, some (20%) as early as August. Why? 34% just aren’t interested in Black Friday this year, at
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