VIENNA, Va.–Wi-Fi is enabling new market entrants and business models, and a wide range of businesses are capitalizing on unlicensed spectrum. A few of those approaches were highlighted at the Wi-Fi Now event this week, with companies ranging from start-ups to Time Warner Cable talking about how they are approaching the Wi-Fi space.
The cable operator
Rob Cerbone, VP at Time Warner Cable, said that the company has been following a three-part strategy for WI-FI: build out where people live, work and play; get people on the network; and drive awareness of the service. When TWC upgrades its network in a geographic area, he said, the company follows up with deploying hot spots both in public spaces and by encouraging enterprises to add a public SSID to their lcoations. TWC has about 150,000 of its own hot spots and access to nearly 500,000 nationwide through cable company roaming partnerships and
Article source: http://www.rcrwireless.com/20160422/network-infrastructure/wifinow-2016-wifi-enabling-diverse-business-models-tag6
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