SMS chatbots are the future. Not the ones you may be familiar with, coupons from Bed Bath Beyond and World Market, hair salon appointments, and let’s not forget Joe Biden’s bot-turned meme website. Conversational SMS chatbots are the future. What are they? An experience that delivers value in a text message, just like bots currently do on Facebook, Twitter or a website. In this post, you’ll learn exactly why SMS chatbots are a valuable asset to your marketing strategy, and how to design a strategic, conversational experience on SMS that your customers will love.
Why are SMS chatbots such a game-changer?
Customers love to text, and they want to text with businesses. These stats illustrate only a few of the impressive reasons why you should add SMS to your marketing strategy. Enabling this channel for your business unlocks one of the most valuable things in your customer’s daily life, their text message inbox.
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