Why some gadgets have to pay to be on TV and some don’t — inside the tricky world of product placement

A scene from “Two and a
Half Men.”
CBS

If you watch TV today you’re definitely going to see some
real-life gadgets and brands. 

Sometimes, those products are included in the shot because a
company offered money to get their product on-screen for a
period of time.

But other products are included in the scene because a prop
or set professional on the production just needed stuff to fill
out the scene, according to Jon Holtzman, who used to helpArticle source: http://www.businessinsider.com/nest-and-square-paid-this-company-to-get-logo-in-silicon-valley-2017-6