Why SMEs should be using SMS to boost their marketing strategy

Small Business

By Reuven Barukh

With so many people being ‘connected’ everywhere they go, there’s never been more opportunity for businesses to get their marketing communications in the hands of target customers – literally.

Whilst technology has opened up an array of new marketing channels, the well-established medium of SMS is showing great ROI in terms of open rates and lead generation. More and more SMEs are switching to an omni-channel strategy to talk to their customers.

With this in mind, here’s the how and why SMS can work to boost your marketing strategy.

It’s easy

Article source: https://dynamicbusiness.com.au/topics/small-business-resources/why-smes-should-be-using-sms-to-boost-their-marketing-strategy.html