The spread of coronavirus has had an unprecedented and unpredictable impact on digital commerce. And after following the data closely for nearly three months, we’ve noticed that shoppers have been permanently moving their purchasing behavior from omnichannel to pure eCommerce.
What does this mean? That now is a good time to engage with current and prospective customers as they shift their behavior online. And considering 56% of consumers have been using their cell phone more since COVID-19 began, retailers must pivot their marketing strategies to meet their customers in their new medium of choice: SMS.
SMS serves as a complementary marketing channel to email. Email thrives for new product discovery, and the Gmail promotions tab has effectively become the new mall. SMS fits in well deeper in the funnel to encourage that last step to conversion through https://martechseries.com/mobile/now-best-time-deploy-sms-marketing-campaign/
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