Messaging has come on leaps and bounds since the original text messaging technology in the 1990s. Back then, it was really more of a tool than a platform. It was very rudimentary – no images, no video, no web links, no rich text, no group messaging, none of what we think of today when we talk about messaging. And it was only used person-to-person, or peer-to-peer (P2P) as it came to be known. SMS has come a long way since then, but it’s still very basic compared to the dedicated messaging apps and platforms that are available.
As a marketing tool, SMS/MMS never really took off. The cost was prohibitive, for both users and enterprises, and its skillset has always remained pretty basic. This is why increasingly, consumers and businesses alike are turning to messaging apps like Viber.
You can’t blame them. With more features upping the convenience factor, they
Article source: https://www.thedrum.com/opinion/2020/03/13/why-messaging-the-platform-the-future
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