The need to boost consumer engagement is pushing businesses to evolve and invest heavily in digital transformation. As more consumers make their phones a primary channel for communication and making purchases, there is a growing need to invest in mobile marketing. There are only a few messaging channels that are capable of delivering marketing messages en masse, which means marketers must take advantage of what’s readily available. A great way to reach the most customers and meet their real-time communication expectations on mobile is to utilize SMS with the other channels.
Additionally, personalization, such as sending the right message, at the right time, to the right individual can significantly impact marketing performance. According to Evergage, as much as 87% of marketers report a measurable lift from their personalization efforts. No matter what form personalization takes, more and more marketers are investing and finding value in Article source: http://customerthink.com/why-marketers-who-leverage-sms-boost-consumer-engagement/