Millions of consumers worldwide use email and its use continues to increase throughout the years. Email is one of the most popular communication channels, and the majority of emails sent daily are business related.
Think of how many emails you receive on a daily and weekly basis — they consume a large part of our life. From notifications to paperless billing — we rely heavily on emails every single day.
Email marketing has continued to be one of the most effective ways for a business to market to its customers. Email is personal and the open rates put your message in front of its intended recipients more than any other channel.
Email isn’t going anywhere, and while SMS marketing may be experiencing industry-high open rates, specifically in the e-commerce industry, email
Article source: https://www.entrepreneur.com/article/373728