There has been a step-change in behavior since last year with customers relying more on text … [+]
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SMS text messaging has been around for decades and is generally considered low-tech compared to the complex state of the art technologies used today by many retailers like artificial intelligence inclusive of machine learning and virtual reality. However, SMS text messaging’s advantages are simplicity of use for both customers and retailers and high return on investment for companies that use it to communicate with their target customers.
SMS Text messaging provides many benefits to customers
Ross Kramer, CEO of Listrak, a company that provides the
Article source: https://www.forbes.com/sites/shelleykohan/2021/02/07/why-customers-may-see-more-text-messages-from-retailers/
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