WHP Global, announces the launch of WHP+, a new turnkey direct to consumer digital e-commerce platform. With full e-commerce operations including technology, data science, analytics, logistics, creative and digital marketing, WHP+ gives the Company a sharp competitive edge in the brand management industry by keeping the highest growth channel of e-commerce fully in-house.
WHP+ allows brands to engage directly with their consumers, and deliver all product categories into one seamless offering. WHP Global and other brands working with WHP+ will be able to benefit together with their network of licensees, vendors, partners, and consumers as they enjoy a curated, customer-centric digital experience.
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WHP Global’s Chairman and CEO Yehuda Shmidman commented, “The launch of our e-commerce platform WHP+ is a game-changer. Owning and controlling the highest growth channel