Australia’s well-renowned hospitality sector has boomed over the past decade with a growing ‘foodie’ culture, an increasing population, and innovative operators willing to evolve to meet changing consumer demands. In 2020, the industry was hit hard as a result of COVID-19. However, the sector – as resilient as it is innovative – is poised to bounce back.

According to recent reports, there are over 85,000 places for Australians to eat out – including 22,000 restaurants and nearly 7,000 pubs and bars. So, in a market in which diners are spoilt for choice, how can restaurants differentiate themselves and stand out from the crowd? The answer lies in data. With new and emerging technologies, coupled with the ever-changing dynamics of COVID-19 recovery, leveraging data to create tailored marketing and personalised guest experiences has never been easier – or more crucial.

Maximising customer data

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