Priyank Parikh, Global VP of Solutions Engineering PMO at mGage, considers the difference between the two, and explains why SMS is a more effective markerting channel.
Over-the-top messaging apps, usually referred to as “OTT messaging apps” are instant messaging services provided by third parties as an alternative to text messaging services provided by a mobile network operator. OTT messaging apps like WeChat, Facebook Messenger and WhatsApp have become fairly popular among consumers, which has attracted marketers. However, the ubiquity, reliability, and familiarity of SMS often make it a better choice for mobile marketing campaigns. Read on to learn more about the key differences between OTT messaging apps and SMS.
SMS campaigns work anywhere, for anyone
SMS works the same, regardless of location and device type, and it is the only interactive mobile messaging channel that is globally ubiquitous. OTT messaging apps, on
Article source: https://mobilemarketingmagazine.com/whats-the-difference-between-ott-messaging-apps-and-sms
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