Last year, in a survey of more than 600 travel marketers, digital marketing company Sojern found that personalization and social media were primary areas of focus for advertisers in 2019.
For the second edition of the report – The Future of Travel Advertising: 2020 State of the Industry Report – Sojern nearly doubled the sample size to more than 1,100 travel marketers from 26 countries to understand their priorities and challenges for 2020.
Similar to last year, personalization and social media are again key areas of investment for advertisers, though additional themes are popping up for this year, as well.
Charting challenges
According to the report, there’s a three-way tie at 29% among travel advertisers for their top global marketing challenges in 2020: targeting travelers during a specific point along
Article source: https://www.phocuswire.com/sojern-future-of-travel-advertising-2020
Recent Comments