We’ve searched for the most pressing marketing news so you don’t have to. Here’s what’s happening so far the week of February 17th.
How Adidas Is Using WhatsApp As A Direct Marketing Channel
Digiday
Advertisers are building presences on WhatsApp for more direct, one-on-one communications with consumers.
Why it matters: The managing editor for Adidas’ London newsroom notes that WhatsApp has “allowed [Adidas] to build direct relationships with a smaller community of influential people in an ongoing way that doesn’t feel transactional and allows for a conversation, rather than just a broadcast.”
SMS Marketing To Rise By 52% By 2023, Reports MessageMedia
MarTech Advisor
“MessageMedia’s research found that 93 percent of Americans open SMS messages, 81 percent have opened an SMS from a business, and 94 percent have clicked through a link within SMS.”
Why it matters: SMS marketing is one of the most
Article source: https://www.alistdaily.com/lifestyle/marketing-reading-list-021720/
Recent Comments