I am surprised by the number of mobile marketers who don’t use deep linking properly, or even at all. Deep linking is a means for improving the user experience, enabling personalization and driving conversions. In the highly competitive world of mobile apps, no marketer or publisher can afford to overlook these benefits.
How deep linking works can get technically complicated. While it is important to have a general understanding of its functionality, what is more important is to understand why it matters and how you can use it to improve your app’s performance.
Deep linking and the user experience
A deep link is a very specific URL that takes users to a specific page on a website or a precise location within an app. Apps don’t behave like browsers do. If users want to reach a specific page of a website, they can simply
Article source: https://marketingland.com/what-mobile-marketers-really-need-to-know-about-deep-linking-237084
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