After producing cannabis products for more than a decade, Colorado edible product manufacturer Cheeba Chews is formulating new products that its chief marketing officer said just wouldn’t have been possible without the 2018 U.S. legalization of hemp.
Two of those launched this year: a 1:1:1 cannabigerol (CBG), CBD and THC taffy, and a 2:1 THC and tetrahydrocannabivarin (THCV) taffy.
Eric Leslie, co-owner and chief marketing officer at Cheeba Chews, told Hemp Grower that while fully hemp-derived products aren’t the company’s best sellers, new opportunities have arisen for it to combine hemp-based cannabinoids with THC in state-legal cannabis.
“Hemp gives us a chance to build a portfolio of products that aren’t just THC-derived in a regulated market, but also drive it through the regulated market—introduce more of the people to the plant,” Leslie said.
Ups and Downs in the Hemp Market
Cheeba Chews, which sells state-legal cannabis product in Colorado, California, Massachusetts, Nevada
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