Businesses use SMS messaging, one of the oldest and most popular methods of texting, to communicate with customers and market their products and services. Short code texting enables businesses to scale their texting efforts and reach more customers at the same time with less effort.
What is a short code?
A short code is a five- or six-digit phone number. The number is shorter than a typical phone number, which makes it easier to remember. Short codes are most commonly used for sending high-volume, high-throughput SMS and MMS messages to groups of customers.
What is the purpose of short code text messages?
Short code text messaging is similar to SMS or MMS messaging. The main difference is that short codes enable a business to quickly send or receive a high number of text messages (100 to 500 messages per second) that will not usually be filtered out as
Article source: https://www.business.com/articles/short-code-texting/
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