One of the ripple effects of the Great Lockdown was that people everywhere hunkered down and… watched subscription streaming services.
In fact, we all watched a lot of movies and binged on series and added more paid services as we searched for fresh content. Streaming viewership rose by almost 75% in 2020 and growth continued in 2021, according to PwC. This continued even as the initial pandemic restrictions eased.
“We’re Spending How Much on TV?!?
When streaming services began to raise their prices and people began to realize how much they were spending on television. There are reasons, after all, why more and more financial management apps contain a subscription-management function.
Viewers began to re-discover that there is a video world beyond pricey paid channels and home viewing of in-theater movies, and have been signing up for those
Article source: https://thefinancialbrand.com/126323/streaming-media-video-avod-fast-bank-marketing-tubi-roku-prime-imdbtv-amazon/
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