West Corp.’s latest acquisition is the “fourth leg” of a strategy aimed at giving customers a way for their employees to communicate, collaborate and grow their enterprises, according to CEO John Shlonsky in a statement.
The purchase of Royal Oak, Mich.-based marketing software startup Ambassador marks the sixth buy this year for the acquisitive West Corp., an Omaha, Neb.-based solution provider.
“As we continue to build out our Customer Experience Platform (CXP), which has historically focused on service elements of the customer lifecycle, the Ambassador platform will add customer acquisition, upsell and cross-sell solutions that enable our clients to accelerate the growth of their businesses,” John Shlonsky, CEO and president of West Corp., said in a statement.
The startup’s cloud-based relationship marketing platform, Ambassador, empowers organizations to increase customers, referrals, and revenue by leveraging the power of word-of-mouth, West Corp. said in a statement. Its marketer-friendly software simplifies referral
Article source: https://www.crn.com/news/channel-programs/west-corp-buys-michigan-startup-adding-marketing-to-portfolio
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