Want To Drive Foot Traffic To Your Store? Try These 13 Brick-And-Mortar Marketing Tactics

Despite predictions that brick-and-mortar stores would be swallowed up by e-commerce, physical retail may be making a comeback. Amazon recently opened its second 4-star store in Colorado, proving that digital and in-store shopping can indeed coexist in the modern world.

While this trend is good news for traditional brick-and-mortar shops, these businesses will still have to plan a proper marketing strategy to increase foot traffic. We asked Forbes Communications Council members to share some unique and clever marketing tactics for physical retailers. Their best recommendations are below.

Members of Forbes Communications Council share strategies that brick-and-mortar businesses can use to attract more foot traffic.Photos courtesy of the individual members.

1. Build A Community

People will always be drawn to (and become loyal to) a tribe. People want to feel a part of something; especially when it comes to social media, they

Article source: https://www.forbes.com/sites/forbescommunicationscouncil/2019/03/05/want-to-drive-foot-traffic-to-your-store-try-these-13-brick-and-mortar-marketing-tactics/