“As technology evolves, the way businesses communicate with their customers needs to evolve too,” said Mathew Myers, cofounder of Vision6. “Email marketing has the highest ROI of any digital marketing channel, and SMS has the highest open rate of any mode of communication. When combined and fully automated, the possibilities are endless.”
In today’s world, the average customer checks their phone 46 times a day. The smartphone has definitely become a lifeline to the outside world for most people. Finding new ways to connect with consumers is essential for businesses to remain relevant and thrive. The perceived urgency of text messages makes it a powerful channel for time-sensitive communication between brands and their audience. This integration will allow Vision6 customers to reach their audience with a level of immediacy, even more so than any other channel.
Beginning today, Vision6 customers can leverage the power of the Twilio integration by inserting text message
Article source: http://www.prnewswire.com/news-releases/vision6-combines-email-marketing-with-personalized-text-messages-via-twilio-300454001.html
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