Vibes Announces Integration of Its Best-of-Breed Mobile Messaging Platform with Salesforce Marketing Cloud Journey Builder

Vibes’ integration increases engagement and conversion by optimizing the creation of automated, 1-to-1 omnichannel customer journeys for brands using SMS in Journey Builder

CHICAGO, October 07, 2021–(BUSINESS WIRE)–Vibes, the technology leader powering the direct-to-consumer mobile engagement revolution, today announced an integration with Salesforce Marketing Cloud’s (SFMC) Journey Builder, an SFMC product that manages the customer lifecycle.

By unifying Vibes’ best-of-breed mobile messaging platform with Salesforce’s leading customer journey building solution, brands using SFMC Journey Builder can now deliver SMS messages with personalized customer experiences, including mobile wallet passes, at scale and map new automated paths in individual journeys using mobile engagement message data to trigger decision splits. As a result, the Vibes integration increases engagement and conversion by optimizing the creation of automated, 1-to-1 omnichannel customer journeys using SMS in Journey Builder.

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Article source: https://finance.yahoo.com/news/vibes-announces-integration-best-breed-130000843.html