Even if you don’t live in or have visited the sunny locale of Los Angeles, you’re probably familiar with Urth Caffé. With locations across the globe and a significant celebrity following, Urth Caffé was founded in 1989 and is considered the first exclusively heirloom and organic coffee roaster in America. It pioneered the concept of environmentally and health-conscious heirloom, organic coffee, fine tea and healthful menu. As a trailblazer in the coffee house/café industry, leadership at Urth Caffé relied on word-of-mouth recommendations and celebrity sightings to promote its sustainable fare.
However, with the rise of the internet as a consumer research tool coupled with the increasingly digital lifestyle spawned by the coronavirus pandemic, management decided to take its marketing to the next level with a partnership with Popmenu. Whether looking for a location nearby or just craving a favorite menu item, Popmenu, a full-service marketing and customer engagement platform built for Article source: https://www.qsrmagazine.com/news/urth-caffe-partners-popmenu-marketing-push
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